No doubt, the rate at which marketing is shifting from traditional to digital is astonishingly alarming. This change is not limited to any particular industry as it cuts across every industry. The ever dynamic consumer behavior is controlling the way marketers are carrying out marketing services online and offline. The consumer pattern has changed the way marketing platforms are used in the promotion of products and services. Traditional marketing almost doesn’t work effectively again.
There is one thing that is commonly affecting individuals as buyers, and property sellers and real estate developers or brokers – programmatic advertising, the process of buying ad inventories in the market or through ad exchanges.
Social media dominates technology today and it has become a part of everyday life. People are genuinely interested in what others are up to and are engaged with what’s going on in the world with an ever-increasing news spread. Social media has become a prime source of information for people to stay updated with changing times and trends.
With each passing day, the world of Pay-Per-Click (PPC) is changing. It has become very important for paid digital marketers to keep up with the pace to make the best out of this channel.
HubSpot is one of the leading sales and inbound marketing tools available in the market today. It has proved itself and continues to generate customers and leads in a hassle-free manner. According to a recent study done by MIT, companies using HubSpot have seen three times more visitors on their website; five times more leads, and about 70% have seen a boost in their revenue.
December last year, we saw meta-description space displaying up to 260 characters, in some cases it even went up to 270+ characters. This is because Google went lenient on snippet space, thus offering greater on page optimization options. However, recently it changed its mind and reverted to its pre-December snippet length. Days of witnessing up to 4-5 lines of meta-description on a SERP result are gone. We are back to square one with a 2-3 line, 165 character meta-description days.
Undoubtedly, Social media has one of the primary disruptors in the world of digital marketing. Social Media has made it possible for brands to reach out to its target market, within minutes if not within seconds of posting a content piece in their brand space.