There is one thing that is commonly affecting individuals as buyers, and property sellers and real estate developers or brokers – programmatic advertising, the process of buying ad inventories in the market or through ad exchanges.
Social media dominates technology today and it has become a part of everyday life. People are genuinely interested in what others are up to and are engaged with what’s going on in the world with an ever-increasing news spread. Social media has become a prime source of information for people to stay updated with changing times and trends.
With each passing day, the world of Pay-Per-Click (PPC) is changing. It has become very important for paid digital marketers to keep up with the pace to make the best out of this channel.
HubSpot is one of the leading sales and inbound marketing tools available in the market today. It has proved itself and continues to generate customers and leads in a hassle-free manner. According to a recent study done by MIT, companies using HubSpot have seen three times more visitors on their website; five times more leads, and about 70% have seen a boost in their revenue.
December last year, we saw meta-description space displaying up to 260 characters, in some cases it even went up to 270+ characters. This is because Google went lenient on snippet space, thus offering greater on page optimization options. However, recently it changed its mind and reverted to its pre-December snippet length. Days of witnessing up to 4-5 lines of meta-description on a SERP result are gone. We are back to square one with a 2-3 line, 165 character meta-description days.
Undoubtedly, Social media has one of the primary disruptors in the world of digital marketing. Social Media has made it possible for brands to reach out to its target market, within minutes if not within seconds of posting a content piece in their brand space.
Recently Google started sending an email introducing new data retention controls that allow users to manage how long their data is stored by Google Analytics. This data will be automatically deleted from Analytics’ servers after the prescribed time set by the user. By default, this is set to 26 weeks. The new data retention settings will soon take effect - on May 25, 2018.
Did you know that Google released a feature for Google AdWords accounts called ‘Account Health Score for Search’? Yes, it did. Let us check what this parameter is all about, its significance and how you can improve your Account Health Score for Search.