December last year, we saw meta-description space displaying up to 260 characters, in some cases it even went up to 270+ characters. This is because Google went lenient on snippet space, thus offering greater on page optimization options. However, recently it changed its mind and reverted to its pre-December snippet length. Days of witnessing up to 4-5 lines of meta-description on a SERP result are gone. We are back to square one with a 2-3 line, 165 character meta-description days.
Undoubtedly, Social media has one of the primary disruptors in the world of digital marketing. Social Media has made it possible for brands to reach out to its target market, within minutes if not within seconds of posting a content piece in their brand space.
Recently Google started sending an email introducing new data retention controls that allow users to manage how long their data is stored by Google Analytics. This data will be automatically deleted from Analytics’ servers after the prescribed time set by the user. By default, this is set to 26 weeks. The new data retention settings will soon take effect - on May 25, 2018.
Did you know that Google released a feature for Google AdWords accounts called ‘Account Health Score for Search’? Yes, it did. Let us check what this parameter is all about, its significance and how you can improve your Account Health Score for Search.
After a series of testing and refining its new feature addition in the form of a ‘more results’ button, Google recently confirmed much anticipated more results button on its search results page. Does this mean that Search Engine Optimization will have less importance after this update goes live? only time will tell, but for sure pages ranking on 11th for their respective keyword query are going to be the happiest lot.
Google has finally announced on March 26th 2018, that it began the process of rolling out the Mobile-First Indexing update to sites. This roll out is an attempt to make webmasters give higher importance to develop or upgrade to mobile friendly platforms. Mobile First Indexing makes other parameters to take a back seat, since indexing of websites is of utmost importance than anything to rank higher on Google. Although this announcement was due for a very long time, it looks like there is a lot of confusion among webmasters and digital marketing professionals as to what exactly this update means to them.
Noticed a sudden dip in your online ranking over the weekend?
Everyone loves Google. The platform has a significant influence in regards to individuals’ personal and professional lives. Google is such a powerhouse, and the popularity it gains has led to the creation of a quality product in Google AdWords. AdWords is an advertising platform. The advertisements that appear on the top or the side of the screen when one is surfing are the AdWords ads. These advertisements belong to companies that pay to Google so that the relative products can gain popularity among the prospective customers. The company releases regular updates with precise features with the intent to meet different customers’ needs.