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How to improve your pay per click campaign

Jul 30, 2019 3:46:33 PM / by Mari Muthu posted in PPC

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What is PPC and how does it work?

PPC or Pay per click advertising is a marketing model where advertisers pay a fee based on the number of clicks on the ads.

In other words, it is a way of buying visits for your site instead of earning them organically.

Every time your ad is clicked, sending a visitor to your site, you pay the search engine a minimal fee against it.

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Common SEO errors on e-commerce websites- and how to fix them

Jul 18, 2019 3:55:37 PM / by Mari Muthu posted in SEO

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E-commerce is a big platform. With the growing online retail competition, managing an e-commerce business has become a tedious job.

The whole e-commerce business revolves around the amount of traffic that it receives.

There is no exception for anyone. If you are into e-commerce, regardless of your industry or vertical, you should be thinking about certain key points which can eliminate the common SEO mistakes on an e-commerce website.

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10 quick and easy ways to improve your website's SEO performance

Jul 9, 2019 3:46:28 PM / by Mari Muthu posted in SEO

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Search engine optimization plays a vital role when it comes to promoting, advertising, reputation managing and maintaining business.

Search engine optimization techniques vary according to the business website structure and also the audience.

There are many well-known SEO company in Dubai who brings along a good reputation of offering consistent services to various clients.

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Local Search strategies for SEO in Dubai

Jul 4, 2019 4:59:34 PM / by Mari Muthu posted in SEO

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What is local search engine optimization?

Local search engine optimization is a branch of SEO that focuses on optimizing a website and make it readily available in local search results.

Local SEO makes it very easy for every small or multi-location company to grow their business and attract more potential customers using local SEO strategies.

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How does SEO fit into your Inbound Marketing Strategy

Jun 27, 2019 2:00:25 PM / by Mari Muthu posted in SEO

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Unlike the conventional marketing strategies that involved using traditional methods to help create brand awareness, Inbound Marketing Strategy utilizes multiple forms of marketing such as social media marketing, events, content marketing, SEO, blogs, etc to attract fresh business opportunities and create awareness about a brand.
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THE SIGNIFICANCE OF BRANDING IN THE HEALTHCARE INDUSTRY

Jun 4, 2019 3:48:55 PM / by Mari Muthu posted in Digital Marketing

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Step back in time by a decade or two, to a scenario when doctors, healthcare professionals and hospitals did not find the need to lay special emphasis on ‘Branding’. Patients made healthcare decisions based on word-of-mouth, physician referrals and past experiences. Therefore, hospitals and healthcare professionals were not in the process of marketing themselves aggressively. The industry was reasonably stable, the patient flow was somewhat predictable, and the competition was rather low-key.

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SOCIAL MEDIA - GETTING INTO THE MIND AND HEART OF CUSTOMERS

May 31, 2019 5:45:51 PM / by Mari Muthu posted in Social Media Marketing

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Gone are the days when core industries and businesses took to minimal or no marketing. With the onset of newer social media trends quarter-on-quarter, organizations are doing all they can to better engage with their customers, both existing and prospective, on social media. Today, even those companies in industries like automotive, financial or medical devices are using social media to build meaningful relationships with stakeholders.

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NOT JUST YOUR REGULAR CRM TOOL – THE WORLD OF HUBSPOT

May 27, 2019 4:48:57 PM / by Mari Muthu posted in Marketing CRM

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HubSpot is no new name in the world of Marketing. As a marketer, you’ve probably been exposed to HubSpot in various capacities, but have you assumed it to be a mere Customer Relationship Management (CRM) tool? The premise is rather contrary.

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SMS MARKETING – A SMART WAY TO INCREASE REVENUE THIS RAMADAN

May 24, 2019 4:51:09 PM / by Mari Muthu posted in SMS Marketing

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The holy month of plays a significant role in the lives of Islamic people across the globe, especially in the MENA region. The observations and festivities are accompanied by weeks of shopping and purchases. This has evidently spilled over into the digital realm too, impacting mobile strategies and campaigns that play a vital role in engaging and retaining users.

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Benchmarking – A Must in Social Media Management

May 8, 2019 11:35:57 AM / by Krithika Ramani posted in Social Media Marketing

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Marketing is a complex art. Just when you think you’re on the right track, your competition does something phenomenally better, or the marketing channel and metrics take a dramatic turn. Now, it’s quite a challenge to predict how marketing channels, especially social media platforms evolve, but comparing yourself with your competitors is crucial when setting up any kind of strategy, more so, a social media strategy.

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