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BOTIM Marketing & Advertising in UAE

Feb 25, 2019 3:30:54 PM / by Belmond Victor posted in Digital Marketing

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The Power of SMS Marketing

Feb 20, 2019 10:11:55 AM / by Belmond Victor posted in SMS Marketing

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In the current competitive marketing scenario, brands, irrespective of their size, can’t afford to ignore the latest digital marketing trends. With a plethora of marketing alternatives to choose from, brands with limited budgets must judiciously weight their options before zeroing in on which marketing strategies to focus on.

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Reaching Gen Z through TikTok

Feb 7, 2019 8:58:32 AM / by Krithika Ramani posted in Social Media Marketing

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Say Hello to TikTok, a new age user-generated content platform that, like its predecessors - Instagram, Facebook and Twitter, is at the cusp of becoming a household name. Wondering why you haven’t heard of it? Probably because TikTok’s user base is really young. Pick an active TikTok user, and you’ll find that they are most likely between 13 to 24 years of age, belonging to the demographic cohort known as Generation Z or Gen Z. Millennials come a close second.

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How Artificial Intelligence is Transforming Digital Marketing

Jan 28, 2019 10:17:04 AM / by Mubarak Basha posted in Digital Marketing

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Artificial Intelligence (AI) has been the catchphrase for a while now. Its humongous popularity can be attributed to the rising influence of computers and its manifold applications in almost all industries and domains. In the simplest of terms, AI involves creating expert systems and building intelligence into machines that allows them to think. Utility value, daily applications, the ability to perform repetitive tasks and reduced errors are some of the many benefits of AI.

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Pay-Per-Click Trends: What to Expect in 2019

Jan 25, 2019 9:11:28 AM / by Nithya Omprakash posted in PPC

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The change that happens in the world of Search Engine Marketing (SEM) in one year is at par with nearly a decade of development in other industries. 2018 bore witness to significant changes across the advertising landscape - new data and privacy legislation (GDPR), new ways to target audiences and acquire insights, updates to Google AdWords including the rebrand to Google Ads, Google Sheets integration, and the addition of Notes to track contextual information and performance and Google Optimize integration.

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Effective ways to use Instagram stories to engage audience

Jan 17, 2019 10:05:34 AM / by Krithika Ramani posted in Social Media Marketing

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It wouldn’t be wrong to assume that Instagram is the fastest growing Social Media network today! The Stories feature on Instagram boasts of over 400 million daily active users, making it the best digital place to be for brands looking at social engagement as an important attribute. 

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Marketing Automation trends to watch out for in 2019

Jan 7, 2019 1:23:14 PM / by Belmond Victor posted in Inbound Marketing

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Marketing automation refers to software or set of tools that automate marketing actions, allowing you to focus on what matters most – the bigger picture. Marketing Automation in Dubai is fast picking up to be a vital component of the marketing strategy of various businesses. The reason – Marketing Automation Platforms are becoming easily accessible to businesses of all sizes; they save time and help channelize money where required.  

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Google+ is Shutting Down – What Should Local Businesses Do?

Jan 2, 2019 4:35:56 PM / by Fazill posted in Digital Marketing, SEO

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Lets rewind time by a few years Google+, back then, was one of the principal Social Media platforms that businesses would use in their Social Media Marketing mix, thanks to G+ posts being immediately indexed by Google, that purportedly influenced SEO rankings. Reality at present is not so supportive of Google+, the platform that is widely considered a failure for Google. Fading traffic and scanty activity on forums prove that there have been very few reasons to use it.

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Predictions for Social Media Marketing in 2019

Dec 24, 2018 10:42:05 AM / by Krithika Ramani posted in Social Media Marketing

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Today, Social Media is undoubtedly the most coveted marketing destination. Lower investments, quick and easy access to customers as well as immense potential to scale make it one of the most sought-after marketing channels for brands across the globe. However, its ever-changing nature requires constant monitoring. As a result, brands and businesses need to suitably tweak their social media strategies in accordance with existing trends.

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7 SEO Predictions For 2019

Dec 18, 2018 4:50:46 PM / by Belmond Victor posted in SEO

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SEO is unpredictable! Before one can fully understand and implement a strategy that aligns with Google’s algorithm, the algorithm changes. The trajectory that SEO takes is seldom understood in entirety, which makes planning and strategizing a tough task. Nevertheless, it is this love-hate relationship between marketers and SEO that makes for an intellectually challenging battle.

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