Blog

Google Marketing Platform 101

Apr 15, 2019 4:47:35 PM / by Nithya Omprakash posted in Digital Marketing

0 Comments

Read More

What content marketing formats are working in 2019?

Apr 8, 2019 10:00:17 AM / by Krithika Ramani posted in Content Marketing

0 Comments

You’ve heard that ‘Content is King’ but have you heard that ‘effective Content Marketing is akin to a series of victorious conquests’?  Content Marketing is indeed one of the most cost-effective marketing techniques, delivering more leads at a lower cost than most other methods. Did you just pause to understand how Content Marketing has evolved from just ‘Blogging’ and ‘Email Marketing’?

Read More

How to use WeChat to market real estate to the Chinese

Mar 31, 2019 10:54:05 AM / by Belmond Victor posted in Social Media Marketing

0 Comments

Real Estate is an extremely promising and lucrative market in China. Many companies try to enter this market but fail, owing to the lack of understanding of this how this complex market works. China is a very specific market that requires a special outlook. Read more about how to market to a Chinese audience in our previous blog.

Read More

4 Things To Know Before Selling In The Chinese Market

Mar 26, 2019 12:50:54 PM / by Belmond Victor posted in Online Marketing

0 Comments

There’s a looming million-dollar question in the minds of many a business, the answer to which is perhaps a gateway to millions of dollars - ‘How to market and sell to people in China?’ The topic is oft-debated by foreign companies seeking to profit from the huge potential of the country, but making it sound either impossible or ‘easy-peasy’. The somewhat promising reality is, however, seldom discussed.

Read More

BOTIM Marketing & Advertising in UAE

Feb 25, 2019 3:30:54 PM / by Belmond Victor posted in Digital Marketing

0 Comments

Read More

The Power of SMS Marketing

Feb 20, 2019 10:11:55 AM / by Belmond Victor posted in SMS Marketing

0 Comments

In the current competitive marketing scenario, brands, irrespective of their size, can’t afford to ignore the latest digital marketing trends. With a plethora of marketing alternatives to choose from, brands with limited budgets must judiciously weight their options before zeroing in on which marketing strategies to focus on.

Read More

Reaching Gen Z through TikTok

Feb 7, 2019 8:58:32 AM / by Krithika Ramani posted in Social Media Marketing

0 Comments

Say Hello to TikTok, a new age user-generated content platform that, like its predecessors - Instagram, Facebook and Twitter, is at the cusp of becoming a household name. Wondering why you haven’t heard of it? Probably because TikTok’s user base is really young. Pick an active TikTok user, and you’ll find that they are most likely between 13 to 24 years of age, belonging to the demographic cohort known as Generation Z or Gen Z. Millennials come a close second.

Read More

How Artificial Intelligence is Transforming Digital Marketing

Jan 28, 2019 10:17:04 AM / by Mubarak Basha posted in Digital Marketing

0 Comments

Artificial Intelligence (AI) has been the catchphrase for a while now. Its humongous popularity can be attributed to the rising influence of computers and its manifold applications in almost all industries and domains. In the simplest of terms, AI involves creating expert systems and building intelligence into machines that allows them to think. Utility value, daily applications, the ability to perform repetitive tasks and reduced errors are some of the many benefits of AI.

Read More

Pay-Per-Click Trends: What to Expect in 2019

Jan 25, 2019 9:11:28 AM / by Nithya Omprakash posted in PPC

0 Comments

The change that happens in the world of Search Engine Marketing (SEM) in one year is at par with nearly a decade of development in other industries. 2018 bore witness to significant changes across the advertising landscape - new data and privacy legislation (GDPR), new ways to target audiences and acquire insights, updates to Google AdWords including the rebrand to Google Ads, Google Sheets integration, and the addition of Notes to track contextual information and performance and Google Optimize integration.

Read More

Effective ways to use Instagram stories to engage audience

Jan 17, 2019 10:05:34 AM / by Krithika Ramani posted in Social Media Marketing

0 Comments

It wouldn’t be wrong to assume that Instagram is the fastest growing Social Media network today! The Stories feature on Instagram boasts of over 400 million daily active users, making it the best digital place to be for brands looking at social engagement as an important attribute. 

Read More