Artificial Intelligence (AI) has been the catchphrase for a while now. Its humongous popularity can be attributed to the rising influence of computers and its manifold applications in almost all industries and domains. In the simplest of terms, AI involves creating expert systems and building intelligence into machines that allows them to think. Utility value, daily applications, the ability to perform repetitive tasks and reduced errors are some of the many benefits of AI.
The change that happens in the world of Search Engine Marketing (SEM) in one year is at par with nearly a decade of development in other industries. 2018 bore witness to significant changes across the advertising landscape - new data and privacy legislation (GDPR), new ways to target audiences and acquire insights, updates to Google AdWords including the rebrand to Google Ads, Google Sheets integration, and the addition of Notes to track contextual information and performance and Google Optimize integration.
While organic search, SEO and SEM are crucial components of digital marketing, brands wouldn’t be exploiting the full potential of digital, if these aren’t complemented by paid investments. This is where Pay-Per-Click Advertising (or PPC ads) come to the forefront. While planning their SEM Strategy for 2019, it is important for brands to understand where their industry peers are spending, whether that drives benefit or not, and where they could be losing out.
Here are the important PPC trends for 2019 that are worth paying attention to:
- Voice Search
A few years ago, nobody would have imagined smart devices and personal assistants in our homes, to which we could literally ask “Hey Google, what are the pay per click advertising trends for 2019?” Voice Search that powers these devices is going to be the biggest thing in the forthcoming year, with every brand’s marketing efforts geared in this direction.
How can you, as a brand harness the power of voice search to draw traffic to your site? Your content strategists and copywriters will need to find ways to add as much natural language as possible (preferably in question and answer formats) into website copy and other written content. Further, consider making these changes to your ads:
- Incorporate keywords that match voice searches
- Use naturally spoken sentences or phrases with five to six words
- Include the 5 Ws - “who,” “what,” “where,” “when,” and “why” in copies
- Try to append “near me” to your existing keywords
- Cross-Channel Marketing
It wouldn’t be wrong to assume that Instagram is the fastest growing Social Media network today! The Stories feature on Instagram boasts of over 400 million daily active users, making it the best digital place to be for brands looking at social engagement as an important attribute.
Marketing automation refers to software or set of tools that automate marketing actions, allowing you to focus on what matters most – the bigger picture. Marketing Automation in Dubai is fast picking up to be a vital component of the marketing strategy of various businesses. The reason – Marketing Automation Platforms are becoming easily accessible to businesses of all sizes; they save time and help channelize money where required.
Today, Social Media is undoubtedly the most coveted marketing destination. Lower investments, quick and easy access to customers as well as immense potential to scale make it one of the most sought-after marketing channels for brands across the globe. However, its ever-changing nature requires constant monitoring. As a result, brands and businesses need to suitably tweak their social media strategies in accordance with existing trends.
SEO is unpredictable! Before one can fully understand and implement a strategy that aligns with Google’s algorithm, the algorithm changes. The trajectory that SEO takes is seldom understood in entirety, which makes planning and strategizing a tough task. Nevertheless, it is this love-hate relationship between marketers and SEO that makes for an intellectually challenging battle.
It’s quite hard to ignore what the digital medium has done to marketing, elevating its influence and effectiveness on consumers to a whole new level. Digital marketing has become a level-pegging and constantly evolving landscape where communication and engagement techniques make the biggest commercial improvements for businesses, worldwide. This evolving nature comes with a constant transformation of how digital serves the marketing goals of a business, directly proportional to the changing tastes, preferences and behavioral patterns of the audience who reside in the digital space. With a new year that’s fast approaching, here are the top 8 trends that will help you stay strong at your digital marketing quarters, in 2019.
No doubt, the rate at which marketing is shifting from traditional to digital is astonishingly alarming. This change is not limited to any particular industry as it cuts across every industry. The ever dynamic consumer behavior is controlling the way marketers are carrying out marketing services online and offline. The consumer pattern has changed the way marketing platforms are used in the promotion of products and services. Traditional marketing almost doesn’t work effectively again.
