Marketing automation refers to software or set of tools that automate marketing actions, allowing you to focus on what matters most – the bigger picture. Marketing Automation in Dubai is fast picking up to be a vital component of the marketing strategy of various businesses. The reason – Marketing Automation Platforms are becoming easily accessible to businesses of all sizes; they save time and help channelize money where required.
SEO is unpredictable! Before one can fully understand and implement a strategy that aligns with Google’s algorithm, the algorithm changes. The trajectory that SEO takes is seldom understood in entirety, which makes planning and strategizing a tough task. Nevertheless, it is this love-hate relationship between marketers and SEO that makes for an intellectually challenging battle.
It’s quite hard to ignore what the digital medium has done to marketing, elevating its influence and effectiveness on consumers to a whole new level. Digital marketing has become a level-pegging and constantly evolving landscape where communication and engagement techniques make the biggest commercial improvements for businesses, worldwide. This evolving nature comes with a constant transformation of how digital serves the marketing goals of a business, directly proportional to the changing tastes, preferences and behavioral patterns of the audience who reside in the digital space. With a new year that’s fast approaching, here are the top 8 trends that will help you stay strong at your digital marketing quarters, in 2019.
HubSpot is one of the leading sales and inbound marketing tools available in the market today. It has proved itself and continues to generate customers and leads in a hassle-free manner. According to a recent study done by MIT, companies using HubSpot have seen three times more visitors on their website; five times more leads, and about 70% have seen a boost in their revenue.
WhatsApp, we are all familiar with this app, is one of the most popular social networking apps with over 1billion users in 180 countries around the world. WhatsApp revolutionized messaging completely, post the intermediate BBM craze. As a small business owner, using WhatsApp to connect with potential customers, interact, take orders, and have a two-way open conversation is a boon.
As an entrepreneur running a business, you are constantly thinking up new ways to promote and advertise yourself. The number of advertising outlets that have evolved in the modern age are innumerous and very highly effective in the age of the internet. But we must not forget the more traditional forms of marketing, that is SMS marketing.
When organizing events, it requires effective two-way communication for every step of the way to ensure that the right message is delivered to the right people at the right time; a requirement that is easily met with a lucrative tool that has been around for decades – SMS. Event planners love using SMS, simply because it is efficient, quick, reliable, customizable and flexible.