Marketing is a complex art. Just when you think you’re on the right track, your competition does something phenomenally better, or the marketing channel and metrics take a dramatic turn. Now, it’s quite a challenge to predict how marketing channels, especially social media platforms evolve, but comparing yourself with your competitors is crucial when setting up any kind of strategy, more so, a social media strategy.
You’ve heard that ‘Content is King’ but have you heard that ‘effective Content Marketing is akin to a series of victorious conquests’? Content Marketing is indeed one of the most cost-effective marketing techniques, delivering more leads at a lower cost than most other methods. Did you just pause to understand how Content Marketing has evolved from just ‘Blogging’ and ‘Email Marketing’?
Say Hello to TikTok, a new age user-generated content platform that, like its predecessors - Instagram, Facebook and Twitter, is at the cusp of becoming a household name. Wondering why you haven’t heard of it? Probably because TikTok’s user base is really young. Pick an active TikTok user, and you’ll find that they are most likely between 13 to 24 years of age, belonging to the demographic cohort known as Generation Z or Gen Z. Millennials come a close second.
It wouldn’t be wrong to assume that Instagram is the fastest growing Social Media network today! The Stories feature on Instagram boasts of over 400 million daily active users, making it the best digital place to be for brands looking at social engagement as an important attribute.
Today, Social Media is undoubtedly the most coveted marketing destination. Lower investments, quick and easy access to customers as well as immense potential to scale make it one of the most sought-after marketing channels for brands across the globe. However, its ever-changing nature requires constant monitoring. As a result, brands and businesses need to suitably tweak their social media strategies in accordance with existing trends.