With the world shifting towards digital platforms, all spheres of life such as shopping, branding, image promotion as well as entertainment and education, are shifting towards a digital platform-based application.
Effective lead generation is one of the most critical needs within the industry of public relations and marketing. Customers are no longer willing to just buy a product from a random brand with no information about their background, charitable programs or their vested interests.
The market for online tour and travel reservations has an exponential growth rate. The internet provides travel junkies with cheap deals, vacation packages, unique finds that they don't know about, theme parks, cruises, amazing stays, and whatnot. Such kinds of research metrics and differentiated offerings have created tourism unicorns like Airbnb and Oyo.
Any business cannot ignore social media in the present day. Restaurants and fine-dining are no exceptions. With the glam, glutton, and hep often associated with restaurants and dine-out spots, one can easily classify them as a social-media friendly business, and why not? There are more food bloggers than journos out there. You just need to look!
If your business’s digital marketing plan is lacking YouTube marketing strategies in 2019, then it is bound to give discouraging results. YouTube is the second-largest search engine on the Internet. Therefore, maintaining a YouTube presence is now vital to overall brand building.
If you have a business in this day and age, you must see the necessity of promoting your business online. For that, you need to have an e-commerce website. If you do not know what an e-commerce website is, then the formal definition is a website through which people can transact goods and services on behalf of monitory payment.
The three important factors for SEO are
- Keyword research
- Link building
- Content marketing
Search engine optimisation is a vital online marketing technique to increase brand awareness by ensuring that your website ranks highly in search engine results. The better your SEO, the better your website will rank in the search engine result page.
If you want a successful PPC campaign, it is important to have a good understanding of quality score as it has got an enormous influence over the cost and effectiveness of the campaigns.
It is more of like a credit score. Just like having a good credit score is mandatory for qualifying for a loan, similarly having a good Google quality score can affect how your PPC ads perform and how much you will be paying for each click.
You must have heard of the word “SEO-friendly” or “SEO- friendly website” but what does it mean and how can it help you grow your business?
What is PPC and how does it work?
PPC or Pay per click advertising is a marketing model where advertisers pay a fee based on the number of clicks on the ads.
In other words, it is a way of buying visits for your site instead of earning them organically.
Every time your ad is clicked, sending a visitor to your site, you pay the search engine a minimal fee against it.