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Mari Muthu


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Local Search strategies for SEO in Dubai

Jul 4, 2019 4:59:34 PM / by Mari Muthu posted in SEO

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What is local search engine optimization?

Local search engine optimization is a branch of SEO that focuses on optimizing a website and make it readily available in local search results.

Local SEO makes it very easy for every small or multi-location company to grow their business and attract more potential customers using local SEO strategies.

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How does SEO fit into your Inbound Marketing Strategy

Jun 27, 2019 2:00:25 PM / by Mari Muthu posted in SEO

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Unlike the conventional marketing strategies that involved using traditional methods to help create brand awareness, Inbound Marketing Strategy utilizes multiple forms of marketing such as social media marketing, events, content marketing, SEO, blogs, etc to attract fresh business opportunities and create awareness about a brand.
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THE SIGNIFICANCE OF BRANDING IN THE HEALTHCARE INDUSTRY

Jun 4, 2019 3:48:55 PM / by Mari Muthu posted in Digital Marketing

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Step back in time by a decade or two, to a scenario when doctors, healthcare professionals and hospitals did not find the need to lay special emphasis on ‘Branding’. Patients made healthcare decisions based on word-of-mouth, physician referrals and past experiences. Therefore, hospitals and healthcare professionals were not in the process of marketing themselves aggressively. The industry was reasonably stable, the patient flow was somewhat predictable, and the competition was rather low-key.

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SOCIAL MEDIA - GETTING INTO THE MIND AND HEART OF CUSTOMERS

May 31, 2019 5:45:51 PM / by Mari Muthu posted in Social Media Marketing

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Gone are the days when core industries and businesses took to minimal or no marketing. With the onset of newer social media trends quarter-on-quarter, organizations are doing all they can to better engage with their customers, both existing and prospective, on social media. Today, even those companies in industries like automotive, financial or medical devices are using social media to build meaningful relationships with stakeholders.

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NOT JUST YOUR REGULAR CRM TOOL – THE WORLD OF HUBSPOT

May 27, 2019 4:48:57 PM / by Mari Muthu posted in Marketing CRM

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HubSpot is no new name in the world of Marketing. As a marketer, you’ve probably been exposed to HubSpot in various capacities, but have you assumed it to be a mere Customer Relationship Management (CRM) tool? The premise is rather contrary.

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SMS MARKETING – A SMART WAY TO INCREASE REVENUE THIS RAMADAN

May 24, 2019 4:51:09 PM / by Mari Muthu posted in SMS Marketing

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The holy month of plays a significant role in the lives of Islamic people across the globe, especially in the MENA region. The observations and festivities are accompanied by weeks of shopping and purchases. This has evidently spilled over into the digital realm too, impacting mobile strategies and campaigns that play a vital role in engaging and retaining users.

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