The change that happens in the world of Search Engine Marketing (SEM) in one year is at par with nearly a decade of development in other industries. 2018 bore witness to significant changes across the advertising landscape - new data and privacy legislation (GDPR), new ways to target audiences and acquire insights, updates to Google AdWords including the rebrand to Google Ads, Google Sheets integration, and the addition of Notes to track contextual information and performance and Google Optimize integration.
Did you know that Google released a feature for Google AdWords accounts called ‘Account Health Score for Search’? Yes, it did. Let us check what this parameter is all about, its significance and how you can improve your Account Health Score for Search.
The Middle East is home to some of the most popular and influential women in social media. Charismatic, iron-willed, articulate and steadfast in progress, these ladies epitomize what women can achieve in any industry be it, fashion, fitness, beauty, or cuisine, when given the opportunity to do so.
Facebook is one of the largest, robust and reputable platforms for social media management, online marketing and advertising. This powerful medium is ideal for businesses and companies of all sizes to reach their target customers. However, as a sole entrepreneur who is just starting out in the big bad digital world, it can get frustrating to discover the amount of trial and error that is involved in promoting your business or brand. This is especially cumbersome when you have to invest in real advertising dollars to get positive results.
Dynamic, fast and ever-evolving, social media marketing has taken the digital world by storm. The younger generations’ primary means of interaction in the digital space is through social media. They are displaying their love for social media in their everyday lives by active interaction through various channels like Facebook, Twitter, Instagram, YouTube, etc.
For those not familiar with the Game of Throne series, it is an American fantasy drama television series adapted from the book - A Song of Ice and Fire by George R. R. Martin's. The series was premiered on HBO in US in 2011. The story, centered around an iron throne in the fictional continents of Westeros and Essos has run six seasons on television so far and has record viewership. According to the Time magazine, it was the most pirated series of 2016. The series has been showered with awards every year since it started. It has a huge international fan following. During the time when the series runs, no one talks about anything else but the Game of Thrones.
Have you been regularly posting on social media and feverishly monitoring your posts but perplexed to see no engagement? If your posts are failing to drive traffic to your site, it unfortunately and invariably means that your social media marketing strategy is failing. Are there any tell-tale signs that you should watch out for that will warn you early on and save your valuable time and efforts. Here are 7 signs that you should keep your eyes open for:
Mark Zuckerberg can deny it all he wants. The fact remains that Facebook and in extension social media (Twitter, LinkedIn, YouTube, Instagram, etc.) had a big role to play in some of the biggest election results that unfolded recently.
Just like the advertisements in the print media - in newspapers and hoardings, it is possible, in fact, essential to advertise your products online. Research points at the obvious about buying patterns amongst consumers. Most customers before buying a product look for the best options in search engines like Google, Bing, etc.