After a series of testing and refining its new feature addition in the form of a ‘more results’ button, Google recently confirmed much anticipated more results button on its search results page. Does this mean that Search Engine Optimization will have less importance after this update goes live? only time will tell, but for sure pages ranking on 11th for their respective keyword query are going to be the happiest lot.
Google has finally announced on March 26th 2018, that it began the process of rolling out the Mobile-First Indexing update to sites. This roll out is an attempt to make webmasters give higher importance to develop or upgrade to mobile friendly platforms. Mobile First Indexing makes other parameters to take a back seat, since indexing of websites is of utmost importance than anything to rank higher on Google. Although this announcement was due for a very long time, it looks like there is a lot of confusion among webmasters and digital marketing professionals as to what exactly this update means to them.
Noticed a sudden dip in your online ranking over the weekend?
Everyone loves Google. The platform has a significant influence in regards to individuals’ personal and professional lives. Google is such a powerhouse, and the popularity it gains has led to the creation of a quality product in Google AdWords. AdWords is an advertising platform. The advertisements that appear on the top or the side of the screen when one is surfing are the AdWords ads. These advertisements belong to companies that pay to Google so that the relative products can gain popularity among the prospective customers. The company releases regular updates with precise features with the intent to meet different customers’ needs.
Running an e-commerce website efficiently by keeping up with all KPI’s and goals is not easy. When you are busy taking care of marketing, customer service, and other operations, it is easy to ignore the little things which can affect the sales on the site. Here are few pointers to keep up with your e-commerce goals.
WhatsApp, we are all familiar with this app, is one of the most popular social networking apps with over 1billion users in 180 countries around the world. WhatsApp revolutionized messaging completely, post the intermediate BBM craze. As a small business owner, using WhatsApp to connect with potential customers, interact, take orders, and have a two-way open conversation is a boon.
As an entrepreneur running a business, you are constantly thinking up new ways to promote and advertise yourself. The number of advertising outlets that have evolved in the modern age are innumerous and very highly effective in the age of the internet. But we must not forget the more traditional forms of marketing, that is SMS marketing.