Blog

How does SEO fit into your Inbound Marketing Strategy

Jun 27, 2019 2:00:25 PM / by Mari Muthu posted in SEO

0 Comments

Unlike the conventional marketing strategies that involved using traditional methods to help create brand awareness, Inbound Marketing Strategy utilizes multiple forms of marketing such as social media marketing, events, content marketing, SEO, blogs, etc to attract fresh business opportunities and create awareness about a brand.
Read More

THE SIGNIFICANCE OF BRANDING IN THE HEALTHCARE INDUSTRY

Jun 4, 2019 3:48:55 PM / by Mari Muthu posted in Digital Marketing

0 Comments

Step back in time by a decade or two, to a scenario when doctors, healthcare professionals and hospitals did not find the need to lay special emphasis on ‘Branding’. Patients made healthcare decisions based on word-of-mouth, physician referrals and past experiences. Therefore, hospitals and healthcare professionals were not in the process of marketing themselves aggressively. The industry was reasonably stable, the patient flow was somewhat predictable, and the competition was rather low-key.

Read More

SOCIAL MEDIA - GETTING INTO THE MIND AND HEART OF CUSTOMERS

May 31, 2019 5:45:51 PM / by Mari Muthu posted in Social Media Marketing

0 Comments

Gone are the days when core industries and businesses took to minimal or no marketing. With the onset of newer social media trends quarter-on-quarter, organizations are doing all they can to better engage with their customers, both existing and prospective, on social media. Today, even those companies in industries like automotive, financial or medical devices are using social media to build meaningful relationships with stakeholders.

Read More

NOT JUST YOUR REGULAR CRM TOOL – THE WORLD OF HUBSPOT

May 27, 2019 4:48:57 PM / by Mari Muthu posted in Marketing CRM

0 Comments

HubSpot is no new name in the world of Marketing. As a marketer, you’ve probably been exposed to HubSpot in various capacities, but have you assumed it to be a mere Customer Relationship Management (CRM) tool? The premise is rather contrary.

Read More

SMS MARKETING – A SMART WAY TO INCREASE REVENUE THIS RAMADAN

May 24, 2019 4:51:09 PM / by Mari Muthu posted in SMS Marketing

0 Comments

The holy month of plays a significant role in the lives of Islamic people across the globe, especially in the MENA region. The observations and festivities are accompanied by weeks of shopping and purchases. This has evidently spilled over into the digital realm too, impacting mobile strategies and campaigns that play a vital role in engaging and retaining users.

Read More

Benchmarking – A Must in Social Media Management

May 8, 2019 11:35:57 AM / by Krithika Ramani posted in Social Media Marketing

0 Comments

Marketing is a complex art. Just when you think you’re on the right track, your competition does something phenomenally better, or the marketing channel and metrics take a dramatic turn. Now, it’s quite a challenge to predict how marketing channels, especially social media platforms evolve, but comparing yourself with your competitors is crucial when setting up any kind of strategy, more so, a social media strategy.

Read More

Google Marketing Platform 101

Apr 15, 2019 4:47:35 PM / by Nithya Omprakash posted in Digital Marketing

0 Comments

Read More

What content marketing formats are working in 2019?

Apr 8, 2019 10:00:17 AM / by Krithika Ramani posted in Content Marketing

0 Comments

You’ve heard that ‘Content is King’ but have you heard that ‘effective Content Marketing is akin to a series of victorious conquests’?  Content Marketing is indeed one of the most cost-effective marketing techniques, delivering more leads at a lower cost than most other methods. Did you just pause to understand how Content Marketing has evolved from just ‘Blogging’ and ‘Email Marketing’?

Read More

How to use WeChat to market real estate to the Chinese

Mar 31, 2019 10:54:05 AM / by Belmond Victor posted in Social Media Marketing

0 Comments

Real Estate is an extremely promising and lucrative market in China. Many companies try to enter this market but fail, owing to the lack of understanding of this how this complex market works. China is a very specific market that requires a special outlook. Read more about how to market to a Chinese audience in our previous blog.

Read More

4 Things To Know Before Selling In The Chinese Market

Mar 26, 2019 12:50:54 PM / by Belmond Victor posted in Online Marketing

0 Comments

There’s a looming million-dollar question in the minds of many a business, the answer to which is perhaps a gateway to millions of dollars - ‘How to market and sell to people in China?’ The topic is oft-debated by foreign companies seeking to profit from the huge potential of the country, but making it sound either impossible or ‘easy-peasy’. The somewhat promising reality is, however, seldom discussed.

Read More