Marketing automation refers to software or set of tools that automate marketing actions, allowing you to focus on what matters most – the bigger picture. Marketing Automation in Dubai is fast picking up to be a vital component of the marketing strategy of various businesses. The reason – Marketing Automation Platforms are becoming easily accessible to businesses of all sizes; they save time and help channelize money where required.
Let’s rewind time by a few years… Google+, back then, was one of the principal Social Media platforms that businesses would use in their Social Media Marketing mix, thanks to G+ posts being immediately indexed by Google, that purportedly influenced SEO rankings. Reality at present is not so supportive of Google+, the platform that is widely considered a failure for Google. Fading traffic and scanty activity on forums prove that there have been very few reasons to use it.
Today, Social Media is undoubtedly the most coveted marketing destination. Lower investments, quick and easy access to customers as well as immense potential to scale make it one of the most sought-after marketing channels for brands across the globe. However, its ever-changing nature requires constant monitoring. As a result, brands and businesses need to suitably tweak their social media strategies in accordance with existing trends.
SEO is unpredictable! Before one can fully understand and implement a strategy that aligns with Google’s algorithm, the algorithm changes. The trajectory that SEO takes is seldom understood in entirety, which makes planning and strategizing a tough task. Nevertheless, it is this love-hate relationship between marketers and SEO that makes for an intellectually challenging battle.
It’s quite hard to ignore what the digital medium has done to marketing, elevating its influence and effectiveness on consumers to a whole new level. Digital marketing has become a level-pegging and constantly evolving landscape where communication and engagement techniques make the biggest commercial improvements for businesses, worldwide. This evolving nature comes with a constant transformation of how digital serves the marketing goals of a business, directly proportional to the changing tastes, preferences and behavioral patterns of the audience who reside in the digital space. With a new year that’s fast approaching, here are the top 8 trends that will help you stay strong at your digital marketing quarters, in 2019.
No doubt, the rate at which marketing is shifting from traditional to digital is astonishingly alarming. This change is not limited to any particular industry as it cuts across every industry. The ever dynamic consumer behavior is controlling the way marketers are carrying out marketing services online and offline. The consumer pattern has changed the way marketing platforms are used in the promotion of products and services. Traditional marketing almost doesn’t work effectively again.
There is one thing that is commonly affecting individuals as buyers, and property sellers and real estate developers or brokers – programmatic advertising, the process of buying ad inventories in the market or through ad exchanges.
Social media dominates technology today and it has become a part of everyday life. People are genuinely interested in what others are up to and are engaged with what’s going on in the world with an ever-increasing news spread. Social media has become a prime source of information for people to stay updated with changing times and trends.