Blog

How Artificial Intelligence is Transforming Digital Marketing

Jan 28, 2019 10:17:04 AM / by Mubarak Basha posted in Digital Marketing

0 Comments

Artificial Intelligence (AI) has been the catchphrase for a while now. Its humongous popularity can be attributed to the rising influence of computers and its manifold applications in almost all industries and domains. In the simplest of terms, AI involves creating expert systems and building intelligence into machines that allows them to think. Utility value, daily applications, the ability to perform repetitive tasks and reduced errors are some of the many benefits of AI.

Read More

Google+ is Shutting Down – What Should Local Businesses Do?

Jan 2, 2019 4:35:56 PM / by Fazill posted in SEO, Digital Marketing

0 Comments

Lets rewind time by a few years Google+, back then, was one of the principal Social Media platforms that businesses would use in their Social Media Marketing mix, thanks to G+ posts being immediately indexed by Google, that purportedly influenced SEO rankings. Reality at present is not so supportive of Google+, the platform that is widely considered a failure for Google. Fading traffic and scanty activity on forums prove that there have been very few reasons to use it.

Read More

Top 8 Digital Marketing trends to watch out for in 2019

Dec 4, 2018 10:42:13 AM / by Belmond Victor posted in Digital Marketing

0 Comments

It’s quite hard to ignore what the digital medium has done to marketing, elevating its influence and effectiveness on consumers to a whole new level. Digital marketing has become a level-pegging and constantly evolving landscape where communication and engagement techniques make the biggest commercial improvements for businesses, worldwide. This evolving nature comes with a constant transformation of how digital serves the marketing goals of a business, directly proportional to the changing tastes, preferences and behavioral patterns of the audience who reside in the digital space. With a new year that’s fast approaching, here are the top 8 trends that will help you stay strong at your digital marketing quarters, in 2019.

Read More

Top Digital Marketing Tips for Jewellery Brands

Sep 10, 2018 2:33:09 PM / by Mubarak Basha posted in Digital Marketing

0 Comments

No doubt, the rate at which marketing is shifting from traditional to digital is astonishingly alarming. This change is not limited to any particular industry as it cuts across every industry. The ever dynamic consumer behavior is controlling the way marketers are carrying out marketing services online and offline. The consumer pattern has changed the way marketing platforms are used in the promotion of products and services. Traditional marketing almost doesn’t work effectively again.

Read More

Can Chatbots Replace Real Estate Brokers?

Sep 13, 2017 10:33:35 AM / by Belmond Victor posted in Digital Marketing

0 Comments

Chatbots (short for Chatterbots) is a computer program that is designed to stimulate a conversation with humans, especially over the internet. They represent real-times solutions to engage prospective customers in meaningful conversations. And here, meaningful conversation leads to long-lasting business relationships.

Read More

Why Is Higher Education A Lot Like B2B Marketing?

Sep 12, 2017 10:47:36 AM / by Belmond Victor posted in Digital Marketing

0 Comments

The space of higher education has seen tremendous change in the past few decades. With the increase in the number of higher education institutions, there is steep competition amongst universities to secure students. The competition is not just limited to other universities. Online MOOC certification courses which give the freedom to students to pursue their course of interest from the comfort of their homes at a much lesser tuition fee are fast gaining ground and adding to the competition.

Read More

5 Ways Universities Need To Use Digital Marketing

Aug 28, 2017 11:15:29 AM / by Mubarak Basha posted in Digital Marketing

0 Comments

It is undeniable. No industry can survive the competition if they are not in the digital space. Particularly for universities, where the target clients are students between the age groups of 16 and 24, and who anyways spend a significant amount of time being online, digital media marketing is of utmost importance.

Read More

Do You Really Need To Hire a Digital Marketing Agency?

Jul 26, 2017 4:44:28 PM / by Mubarak Basha posted in Digital Marketing

0 Comments

Everyone and everything is online these days. The pressure is more so across businesses who have started to make their mark online. There is simply no other way to reach out to the millions of prospective customers unless you have your products and services online. Your reasons of hiring a digital marketing agency could be many. You might be a startup within limited knowledge of the online marketing space or a growing company in need of an extra pair of hands to help out reach your clients.

Read More

10 Myths About Digital Marketing

Jul 25, 2017 9:26:44 AM / by Fazill posted in Digital Marketing

0 Comments

Read More

How To Get Your World Tour Sponsored Through Digital Marketing

Jul 12, 2017 3:45:51 PM / by Mubarak Basha posted in Digital Marketing

0 Comments

Wouldn't it be great to travel the world without spending a penny of your own and even get paid for it? Digital marketing has made it possible for vacationers to have their trips sponsored by organizations.

Read More