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How to improve the quality score of your PPC campaign

Aug 28, 2019 3:44:00 PM / by Mari Muthu posted in PPC

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If you want a successful PPC campaign, it is important to have a good understanding of quality score as it has got an enormous influence over the cost and effectiveness of the campaigns.

It is more of like a credit score. Just like having a good credit score is mandatory for qualifying for a loan, similarly having a good Google quality score can affect how your PPC ads perform and how much you will be paying for each click.

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How to improve your pay per click campaign

Jul 30, 2019 3:46:33 PM / by Mari Muthu posted in PPC

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What is PPC and how does it work?

PPC or Pay per click advertising is a marketing model where advertisers pay a fee based on the number of clicks on the ads.

In other words, it is a way of buying visits for your site instead of earning them organically.

Every time your ad is clicked, sending a visitor to your site, you pay the search engine a minimal fee against it.

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Pay-Per-Click Trends: What to Expect in 2019

Jan 25, 2019 9:11:28 AM / by Nithya Omprakash posted in PPC

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The change that happens in the world of Search Engine Marketing (SEM) in one year is at par with nearly a decade of development in other industries. 2018 bore witness to significant changes across the advertising landscape - new data and privacy legislation (GDPR), new ways to target audiences and acquire insights, updates to Google AdWords including the rebrand to Google Ads, Google Sheets integration, and the addition of Notes to track contextual information and performance and Google Optimize integration.

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How real estate developers can use programmatic advertising to intelligently target buyers?

Jul 5, 2018 3:51:49 PM / by Shvetha Iyer posted in PPC

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There is one thing that is commonly affecting individuals as buyers, and property sellers and real estate developers or brokers – programmatic advertising, the process of buying ad inventories in the market or through ad exchanges.

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PPC Trends for 2018

Jun 28, 2018 10:40:51 AM / by Mubarak Basha posted in PPC

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With each passing day, the world of Pay-Per-Click (PPC) is changing. It has become very important for paid digital marketers to keep up with the pace to make the best out of this channel.

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How to Improve Google AdWords Account Health Score for Search?

May 2, 2018 12:25:14 PM / by Nithya Omprakash posted in PPC

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Did you know that Google released a feature for Google AdWords accounts called ‘Account Health Score for Search’? Yes, it did. Let us check what this parameter is all about, its significance and how you can improve your Account Health Score for Search.

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Google releases a series of updates for Adwords: Here’s everything you should know

Mar 9, 2018 1:04:00 PM / by Fazill posted in PPC

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Everyone loves Google. The platform has a significant influence in regards to individuals’ personal and professional lives. Google is such a powerhouse, and the popularity it gains has led to the creation of a quality product in Google AdWords. AdWords is an advertising platform. The advertisements that appear on the top or the side of the screen when one is surfing are the AdWords ads. These advertisements belong to companies that pay to Google so that the relative products can gain popularity among the prospective customers. The company releases regular updates with precise features with the intent to meet different customers’ needs.

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Ways To Improve Writing PPC Ad Copies

Mar 8, 2018 1:05:00 PM / by Nithya Omprakash posted in PPC

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How PPC Companies Could Help You Win The Game Of Thrones

Jul 19, 2017 2:54:04 PM / by Nithya Omprakash posted in PPC

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For those not familiar with the Game of Throne series, it is an American fantasy drama television series adapted from the book - A Song of Ice and Fire by George R. R. Martin's. The series was premiered on HBO in US in 2011. The story, centered around an iron throne in the fictional continents of Westeros and Essos has run six seasons on television so far and has record viewership. According to the Time magazine, it was the most pirated series of 2016. The series has been showered with awards every year since it started. It has a huge international fan following. During the time when the series runs, no one talks about anything else but the Game of Thrones.

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PPC Basics To Kickstart Your Business

Jun 19, 2017 11:22:32 AM / by Nithya Omprakash posted in PPC

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Just like the advertisements in the print media - in newspapers and hoardings, it is possible, in fact, essential to advertise your products online. Research points at the obvious about buying patterns amongst consumers. Most customers before buying a product look for the best options in search engines like Google, Bing, etc.

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