Blog

How does SEO fit into your Inbound Marketing Strategy

Jun 27, 2019 2:00:25 PM / by Mari Muthu posted in SEO

0 Comments

Unlike the conventional marketing strategies that involved using traditional methods to help create brand awareness, Inbound Marketing Strategy utilizes multiple forms of marketing such as social media marketing, events, content marketing, SEO, blogs, etc to attract fresh business opportunities and create awareness about a brand.
Read More

Google+ is Shutting Down – What Should Local Businesses Do?

Jan 2, 2019 4:35:56 PM / by Fazill posted in Digital Marketing, SEO

0 Comments

Lets rewind time by a few years Google+, back then, was one of the principal Social Media platforms that businesses would use in their Social Media Marketing mix, thanks to G+ posts being immediately indexed by Google, that purportedly influenced SEO rankings. Reality at present is not so supportive of Google+, the platform that is widely considered a failure for Google. Fading traffic and scanty activity on forums prove that there have been very few reasons to use it.

Read More

7 SEO Predictions For 2019

Dec 18, 2018 4:50:46 PM / by Belmond Victor posted in SEO

0 Comments

SEO is unpredictable! Before one can fully understand and implement a strategy that aligns with Google’s algorithm, the algorithm changes. The trajectory that SEO takes is seldom understood in entirety, which makes planning and strategizing a tough task. Nevertheless, it is this love-hate relationship between marketers and SEO that makes for an intellectually challenging battle.

Read More

The Complete Guide to Real Estate SEO and Ranking on Google

Jun 18, 2018 1:07:24 PM / by Fazill posted in SEO

0 Comments

Read More

10 Top Social and SEO Plugins to try in 2018

May 29, 2018 11:38:21 AM / by Mubarak Basha posted in SEO

0 Comments

Read More

Google does it Again! Shortens Snippets…

May 23, 2018 11:41:05 AM / by Fazill posted in SEO

0 Comments

December last year, we saw meta-description space displaying up to 260 characters, in some cases it even went up to 270+ characters. This is because Google went lenient on snippet space, thus offering greater on page optimization options. However, recently it changed its mind and reverted to its pre-December snippet length. Days of witnessing up to 4-5 lines of meta-description on a SERP result are gone. We are back to square one with a 2-3 line, 165 character meta-description days.

Read More

Google Analytics Data Retention countdown is entering its last stretch

May 9, 2018 1:37:05 PM / by Mubarak Basha posted in SEO

0 Comments

Recently Google started sending an email introducing new data retention controls that allow users to manage how long their data is stored by Google Analytics. This data will be automatically deleted from Analytics’ servers after the prescribed time set by the user. By default, this is set to 26 weeks. The new data retention settings will soon take effect - on May 25, 2018.

Read More

Google has confirmed it, now you will see all Search results on one page

Apr 17, 2018 12:47:18 PM / by Fazill posted in SEO

0 Comments

After a series of testing and refining its new feature addition in the form of a ‘more results’ button, Google recently confirmed much anticipated more results button on its search results page. Does this mean that Search Engine Optimization will have less importance after this update goes live? only time will tell, but for sure pages ranking on 11th for their respective keyword query are going to be the happiest lot.

Read More

Google announces mobile-first index rolling out to sites

Apr 2, 2018 4:30:00 PM / by Mubarak Basha posted in SEO

0 Comments

Google has finally announced on March 26th 2018, that it began the process of rolling out the Mobile-First Indexing update to sites. This roll out is an attempt to make webmasters give higher importance to develop or upgrade to mobile friendly platforms. Mobile First Indexing makes other parameters to take a back seat, since indexing of websites is of utmost importance than anything to rank higher on Google. Although this announcement was due for a very long time, it looks like there is a lot of confusion among webmasters and digital marketing professionals as to what exactly this update means to them.

Read More

Confirmed by Google: ‘Broad core search ranking’ algorithm update ran over the weekend

Mar 16, 2018 12:00:00 PM / by Mubarak Basha posted in SEO

0 Comments

Noticed a sudden dip in your online ranking over the weekend?

Read More