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Reaching Gen Z through TikTok

Feb 7, 2019 8:58:32 AM / by Krithika Ramani posted in Social Media Marketing

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Say Hello to TikTok, a new age user-generated content platform that, like its predecessors - Instagram, Facebook and Twitter, is at the cusp of becoming a household name. Wondering why you haven’t heard of it? Probably because TikTok’s user base is really young. Pick an active TikTok user, and you’ll find that they are most likely between 13 to 24 years of age, belonging to the demographic cohort known as Generation Z or Gen Z. Millennials come a close second.

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Effective ways to use Instagram stories to engage audience

Jan 17, 2019 10:05:34 AM / by Krithika Ramani posted in Social Media Marketing

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It wouldn’t be wrong to assume that Instagram is the fastest growing Social Media network today! The Stories feature on Instagram boasts of over 400 million daily active users, making it the best digital place to be for brands looking at social engagement as an important attribute. 

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Predictions for Social Media Marketing in 2019

Dec 24, 2018 10:42:05 AM / by Krithika Ramani posted in Social Media Marketing

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Today, Social Media is undoubtedly the most coveted marketing destination. Lower investments, quick and easy access to customers as well as immense potential to scale make it one of the most sought-after marketing channels for brands across the globe. However, its ever-changing nature requires constant monitoring. As a result, brands and businesses need to suitably tweak their social media strategies in accordance with existing trends.

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Wisoft Solutions gets shortlisted in MENA Search Awards 2018

Jul 24, 2018 7:37:54 PM / by Saji Nair posted in Social Media Marketing

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How real estate agents can dominate with social media and increase sales?

Jul 3, 2018 4:18:28 PM / by Mubarak Basha posted in Social Media Marketing

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Social media dominates technology today and it has become a part of everyday life. People are genuinely interested in what others are up to and are engaged with what’s going on in the world with an ever-increasing news spread. Social media has become a prime source of information for people to stay updated with changing times and trends.

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How to Grow Social Media Audience in 2018

Mar 8, 2018 10:43:00 AM / by Mubarak Basha posted in Social Media Marketing

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Creating social media presence and gaining the new audience is an inevitable aspect of today’s marketing. Though, social media is a complex channel it has changed and simplified the way brands understand its audience. For a marketer with right strategies, possibilities with social media are seamless.

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The Hottest B2B Social Media Marketing Trends

Nov 1, 2017 6:03:15 PM / by Mubarak Basha posted in Social Media Marketing

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Is Social Media Only For Millennials?

Oct 9, 2017 11:51:15 AM / by Mubarak Basha posted in Social Media Marketing

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Social media has become the main source of everything. Nowadays, social media is everything considering the fact that we lead a digital life! Whoever said social media is only for millennials was absolutely wrong. No matter the age, you just cannot ignore the importance of social media.

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The Top 5 Arab Women Social Media Influencers

Sep 22, 2017 11:18:09 AM / by Nithya Omprakash posted in Social Media Marketing

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The Middle East is home to some of the most popular and influential women in social media. Charismatic, iron-willed, articulate and steadfast in progress, these ladies epitomize what women can achieve in any industry be it, fashion, fitness, beauty, or cuisine, when given the opportunity to do so.

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Rookie Errors To Avoid When Creating Facebook Ad Campaigns

Sep 18, 2017 1:30:25 PM / by Nithya Omprakash posted in Social Media Marketing

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Facebook is one of the largest, robust and reputable platforms for social media management, online marketing and advertising. This powerful medium is ideal for businesses and companies of all sizes to reach their target customers. However, as a sole entrepreneur who is just starting out in the big bad digital world, it can get frustrating to discover the amount of trial and error that is involved in promoting your business or brand. This is especially cumbersome when you have to invest in real advertising dollars to get positive results.

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