Search engine optimization plays a vital role when it comes to promoting, advertising, reputation managing and maintaining business.
Search engine optimization techniques vary according to the business website structure and also the audience.
There are many well-known SEO company in Dubai who brings along a good reputation of offering consistent services to various clients.Their years of experience in the field of online promotion, digital marketing, and SEO services have resulted in delivering hundreds of successful projects.
There are various aspects that play an important role when it comes to improving websites Search engine optimization performance. It is important to eliminate ineffective practices and replace them with different efficient strategies and content focused tactics.
Here are the 10 most efficient and important ways to improve your SEO performance.
- Broken links:
Even though Google says that website error won’t hurt SEO rankings, but it is still important to fix these broken links as they at times can create a huge impact.
If they have build up a lot of authority either from the SEO page, strong internal or inbound linking, then fixing them becomes really important. In addition to gaining the hard earned keyword rankings, it will also create a good impression among the visitors.
For fixing your broken links, first, you need to identify the broken links. Look out for probable causes for the damage and come up with a solution.
If you have just launched your website and are getting a lot of broken links, chances are you forgot to 301 redirect your old URLs to your new URL’s.
- Meta tags:
Metatags are basically snippets which are used to describe a page’s content. It appears in the page’s code.
The basic difference between tags and meta tags is the location. Meta tags exist in HTML, which means it is visible to the search engine only.
If you want to check the metatags of a page, just right-click anywhere and select “view page source”. It will direct you to a pop-up window. The part at the top of the page is where the meta tags are usually placed.
- Title tag:
The title tag is one of the most important meta tags which have a real impact on search rankings. It is responsible for the page title of a browser window. It is usually used if you want to simplify the information for SEO purposes and for the users who are shuffling multiple tabs.
- Meta description attributes:
This meta tag is quite useful when it comes to searching. It explains to search engine what your page is about. The search engine may not always use meta description but a compelling description might tempt searchers to click through from the SERP of your site.
Having a good web copy can really affect your SEO ranking.
No one wants to read something which is boring and stuffed with unwanted keywords making it incomprehensible. If you write text which people find hard to understand, you will end up creating unsatisfied customers. Google analyses these signals to determine the user's experience on your website.
You should be focused more on what your audience needs and giving them a solution to their problem or an answer to their question.
Google and other search engines have come up with some intelligent technologies which helps them to understand what people want to read. Through the keywords in your query, they can make an estimated guess on your search intent.
To make your writing readable, try to make your content short rather than lengthy, as lengthy sentences are hard to process. Keep the words as simple as possible and avoid complicated sentences.
Write in a logical order and make sure the audience is able to follow your arguments.
- Page load Speed:
Page load speed is the amount of time that your visitor has to wait until your page is fully loaded.
It is an important factor to take care of if you are trying to improve your website’s performance. The audience user experience fully depends on it.
On average, an e-commerce website takes around 7 seconds to load whereas the ideal load time is almost 3 seconds.
If your potential customers have to wait for too long, they will just move on to some other website who are offering the same services and this can badly affect your revenue.
A slow page load impacts the website’s ranking both on mobile and desktop services.
Here are some of the key reasons for slow page load:
- Host: When it comes to selecting a host, always go for the best. Look for the one which fits into your business size. Ultimately you get what you paid.
- Large images: Too large images can also affect your page speed. If possible try to go for PNG images that do not need higher details.
- External embedded media: External videos can largely lower your load time. For gaining some load time, try hosting the videos on your own server.
- Too many ads: having a lot of ads will not only bother your visitors but also have a negative impact on the load speed of your page.
- Image optimization:
A picture speaks louder than words. This is absolutely true in the world of e-commerce. Whether it’s a travel website or media website, the importance of image has increased over time.
But a number of high-resolution images can slow down your page speed. This is where the importance of image optimization comes.
It is the process of creating high-quality images in the right format, dimension, size, and resolution, keeping the smallest possible size.
Image optimization will boost website along with improving SEO ranking thus giving a better user experience.
- Outbound links:
These are external links that direct visitors from other pages to your website.
Usually, outbound links are considered more valuable in compared to internal links as a search engine believes that it is more important what others say about you instead of what you say about yourself.
Getting links to your website from other authoritative sources can turn out to be an important ranking factor, as search engine see them as third-party votes to your website.
While going for outbound links, try to look for opportunities that include relevant, outbound links directly in your content. But make sure to not go for too many outbound links, as it can annoy your visitors.
- Different multimedia:
No matter what field your business represents, the prime goal is always the same- to boost traffic, capture the audience’s attention and convert visitors to customers. And to achieve this, multimedia content can come a long way.
Although written content is important for any website, it is not the sole important element. The main motive behind having a website is to convey information across your audience, and when you have hundreds of pages competing for the same crowd, it becomes important to do this quickly, efficiently and attractively.
For creating different multimedia content you can use videos, audio, slideshows, Info graphics, quizzes, games, etc. to convey various information in the most interesting and memorable way. Try adding visual elements that complement and enhance the other related content on your website.
- Mobile optimization:
Mobile search popularity is growing and if you want to be in the race, it is important to optimize your mobile site for Google searches.
Make sure the mobile page loads faster.
Try compressing your code, eliminating flash and reducing the file sizes of your images.
Get rid of the pop-ups. Your SEO ranking might get negative impact if there are pop-ups hindering the user experience.
The way people search on mobile devices is not the same as they do with computers.
You can use various free tools for reviewing the layout of your website, to make sure that it is mobile friendly.
Implementing responsive designs will ensure that your webpage can adjust to the mobile’s screen viewpoint.
- Site architecture and navigation:
Today people want everything instantly. With increasing, technology people are becoming more and more impatient.
While visiting your website right away, they will most likely leave the site leading to high bounce rate, low dwell time and fewer page views.
Having a well-researched architecture and clear navigation is critical in helping visitors find what they want on your website and come back repeatedly.
- Alt tag:
An alt tag is an HTML attribute which is applied to image tags which allow search engines to locate your page.
It can have a big impact on an e-commerce store's search engine contributing towards your ranking.
Alt text helps in strengthening the message of your articles with search engine spiders, improving the accessibility of your website.
These are some of the many ways which can help you in improving your website’s SEO performance. Following these steps will not only help you in increasing search visibility but also achieve major SEO boosts.
SEO is for improving the usability and user experience of a website and anything which makes your visitors happy is likely to make search engines happier.