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The Importance of keyword research for SEO

Sep 6, 2019 4:05:46 PM / by Mari Muthu posted in Search Engine Optimization

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The three important factors for SEO are

  1. Keyword research
  2. Link building
  3. Content marketing

Search engine optimisation is a vital online marketing technique to increase brand awareness by ensuring that your website ranks highly in search engine results. The better your SEO, the better your website will rank in the search engine result page.

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How to improve the quality score of your PPC campaign

Aug 28, 2019 3:44:00 PM / by Mari Muthu posted in PPC

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If you want a successful PPC campaign, it is important to have a good understanding of quality score as it has got an enormous influence over the cost and effectiveness of the campaigns.

It is more of like a credit score. Just like having a good credit score is mandatory for qualifying for a loan, similarly having a good Google quality score can affect how your PPC ads perform and how much you will be paying for each click.

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The advantages of designing an SEO-friendly website

Aug 12, 2019 4:46:36 PM / by Mari Muthu posted in Search Engine Optimization

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You must have heard of the word “SEO-friendly” or “SEO- friendly website” but what does it mean and how can it help you grow your business?

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How to improve your pay per click campaign

Jul 30, 2019 3:46:33 PM / by Mari Muthu posted in PPC

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What is PPC and how does it work?

PPC or Pay per click advertising is a marketing model where advertisers pay a fee based on the number of clicks on the ads.

In other words, it is a way of buying visits for your site instead of earning them organically.

Every time your ad is clicked, sending a visitor to your site, you pay the search engine a minimal fee against it.

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Common SEO errors on e-commerce websites- and how to fix them

Jul 18, 2019 3:55:37 PM / by Mari Muthu posted in SEO

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E-commerce is a big platform. With the growing online retail competition, managing an e-commerce business has become a tedious job.

The whole e-commerce business revolves around the amount of traffic that it receives.

There is no exception for anyone. If you are into e-commerce, regardless of your industry or vertical, you should be thinking about certain key points which can eliminate the common SEO mistakes on an e-commerce website.

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10 quick and easy ways to improve your website's SEO performance

Jul 9, 2019 3:46:28 PM / by Mari Muthu posted in SEO

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Search engine optimization plays a vital role when it comes to promoting, advertising, reputation managing and maintaining business.

Search engine optimization techniques vary according to the business website structure and also the audience.

There are many well-known SEO company in Dubai who brings along a good reputation of offering consistent services to various clients.

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Local Search strategies for SEO in Dubai

Jul 4, 2019 4:59:34 PM / by Mari Muthu posted in SEO

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What is local search engine optimization?

Local search engine optimization is a branch of SEO that focuses on optimizing a website and make it readily available in local search results.

Local SEO makes it very easy for every small or multi-location company to grow their business and attract more potential customers using local SEO strategies.

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How does SEO fit into your Inbound Marketing Strategy

Jun 27, 2019 2:00:25 PM / by Mari Muthu posted in SEO

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Unlike the conventional marketing strategies that involved using traditional methods to help create brand awareness, Inbound Marketing Strategy utilizes multiple forms of marketing such as social media marketing, events, content marketing, SEO, blogs, etc to attract fresh business opportunities and create awareness about a brand.
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THE SIGNIFICANCE OF BRANDING IN THE HEALTHCARE INDUSTRY

Jun 4, 2019 3:48:55 PM / by Mari Muthu posted in Digital Marketing

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Step back in time by a decade or two, to a scenario when doctors, healthcare professionals and hospitals did not find the need to lay special emphasis on ‘Branding’. Patients made healthcare decisions based on word-of-mouth, physician referrals and past experiences. Therefore, hospitals and healthcare professionals were not in the process of marketing themselves aggressively. The industry was reasonably stable, the patient flow was somewhat predictable, and the competition was rather low-key.

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SOCIAL MEDIA - GETTING INTO THE MIND AND HEART OF CUSTOMERS

May 31, 2019 5:45:51 PM / by Mari Muthu posted in Social Media Marketing

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Gone are the days when core industries and businesses took to minimal or no marketing. With the onset of newer social media trends quarter-on-quarter, organizations are doing all they can to better engage with their customers, both existing and prospective, on social media. Today, even those companies in industries like automotive, financial or medical devices are using social media to build meaningful relationships with stakeholders.

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