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Editorial calendars and timelines were once jargons. Known only to folks from the media, and the nerdy spec-wearing, khadi-clad journos. As gibberish as a term could get, content and editorial involvement weren't something that was taught in marketing classes about a decade back. But today, the business world has taken a 360-degree turn, quite literally. An all-inclusive medium, catering to a well-educated plethora of consumers, who wouldn’t invest their time or money unless you sound smart, suave and sharp. And, content gives your brand that swag!

Content marketing is the most talked about digital marketing technique in the recent times. Off late, businesses of all sizes have started realizing the full potential of content marketing. What are the strategies that they adopt to market the content?

1. Highlight your specialty

As a content marketer, you should showcase your skill set and demonstrate how you stand out from the crowd. Your prospect would have listened to many such content marketers like you and hence your specialty as a content marketer should definitely have to be unique and different in all facets of content marketing. The value proposition that you offer as a content marketer should convince the prospects and make them align with you for their content marketing requirements.