The concept of building the tallest structures is as much about muscle power as it is about the display of economic well-being of a country.
In the early 2000s, East Asia was the center of the world for having some of the world's tallest buildings. Malaysia, Hong Kong, China and Taiwan flaunted their infrastructural expertise through these architectural wonders.
However, it is interesting to note that the first skyscraper was invented in Chicago in 1884, post which the United States led the next 100 years by building the world’s highest and most number of skyscrapers. By the late 90s, the World Trade Center in New York and the Sears Towers in Chicago of the United States of America were left far behind by the Petronas Towers in Kuala Lumpur, and finally the Taipei 101 in Taipei.
Burj Khalifa vs Taipei 101
In 2004, the Taipei 101 in Taipei – China, became the world's tallest building. It was a landmark monument, fawned over by appreciators and envied by competing countries. It was 101-story tall and was ready in 5 years' time; the work on it having started in 1999. Launched with fireworks on New Year's Eve, the tower became a symbol of architectural technology and Asian tradition. It was also extensively covered by the international media across the world.
With Dubai gaining recognition as an international destination and the seat of real estate development in the world, it was not surprising when the construction of Burj Khalifa (intended to be the tallest structure in the world) began in 2004. When finished, the 169-story tower was almost 700 feet taller than its closest competitor – the Taipei 101. The Burj Khalifa is also approximately twice the length of the late World Trade Center twin towers – just to give you an idea of how tall the tallest tower really is. It was roughly designed like the – Hymenocallis, a desert flower. It boasts of the world’s highest in many areas - nightclub, restaurant and observation deck. The building was open to the public in 2010, as a part of Downtown Dubai – now Dubai's city center area. 90% of the homes inside the tower were already booked by the time the tower was complete.
How Burj Khalifa was popularized through SEO
Besides being the tallest building in the world, Burj Khalifa was also coming up at the time when the digital media and SEO had just started to pick up. It was perfect timing. Increased digital marketing requirements by various industries meant an increase in SEO companies in Dubai.
Without intending to, Burj Khalifa benefitted from this digital revolution. When it was formally inaugurated, the structure was the hottest topic of discussion on various online forums and digital news channels. It was compared to other similar structures across the world and praised for its speed and technique of construction. The online chatter led to increase in more online footprint and reached a point when everyone online was just talking about the Burj Khalifa. As a result, the Dubai tourism further flourished. A trip to Dubai is now incomplete without the visit to the Burj Khalifa. More than 2 million people visit this landmark structure each year. And a lot of its popularity is credited to SEO.
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