RERA Vs Real estate industry: It’s time to think beyond SMS marketing

Mar 15, 2018 2:26:45 PM / by Mubarak Basha


In a daring move, RERA (The Real Estate Regulatory Agency) has put a blanket ban on communication through SMS sent to real estate owners with the purpose of marketing real estate and other services. Though this news comes as a shock to all the real estate companies around, this is not the end of the road at all!

As mentioned by the RERA, advertising through other channels, online and offline, is still permissible, as long as there is an official permit and all adverts mention the permit numbers within them.


Experts in the real estate industry postulate that home buyers, house hunters, and tourists have upgraded into the digital lifestyle. With most of them being online enthusiasts and social media members, they rely on online platforms to get information and reviews on their dream property.

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Digital marketing can be utilized as an essential tool for driving business growth as most meetups and transactions are carried out online.

So what are the alternates to SMS communications?

Alternatives to the much-used medium of SMS marketing are,

  • Programmatic advertising
  • PPC Campaigns (Search and Display Advertising)
  • Marketing Automation (HubSpot)

We, at Wisoft, are experts in Online Advertising channels for real estate industry and we have successfully executed several lead generation campaigns for the top real estate promoters in Dubai

Get in touch with us to learn more about effectively tapping these online channels to get more customers for your business.


SMS Marketing Agency in Dubai

Topics: SMS Marketing

Mubarak Basha

Written by Mubarak Basha