Use of social networks has skyrocketed these days. Almost every individual has their profile in social networks. Though it's just been a decade since the evolution of social media, it seems to be like we have been obsessed with it for a very long period of time. There are millions of users staying active across all social media networks at any given point of time. This has transformed social media as the emerging digital marketing platform. Though marketing through social media was a big hit in this year, there are many advancements marketers can look for in the days to come.
In this blog, let us explore the advancements in social media that are poised to influence business success.
Chatbots enabled conversations
With chatbots, companies can enhance the consumer experience by triggering conversations without the assistance of human beings. Chatbots are basically a conversational agent that will provide an instant and precise response to the queries of customers without any delay. Through this, a business can automate many of the tasks and drive meaningful customer engagement, thereby ensuring the best of customer service. Facebook has started empowering its messenger through chat bots on an aggressive scale. The main advantage of chatbots is its ability to decipher the needs of the user.
Use of Artificial Intelligence
For brands, use of artificial intelligence in social media means a lot. It is definitely going to change the way they acquire customers. Social platforms like Facebook have incorporated artificial intelligence to its algorithm, thus enabling businesses to target the right audience. Perhaps, its advanced targeting feature partly relies on artificial intelligence.
Selling on social platforms
This feature is going to be the new dawn for social media. The year of 2016 witnessed many advancements on paid ads front. And this trend was all social media platforms. In the coming years, users will be provisioned with an option to buy goods from social media channels, since all social media avenues have the ambitious plan of incorporating buy button. Till date, companies have benefitted from social media by increasing the customer engagement rate and followers base. But, in the years to come, companies can leverage social media to drive sales. Perhaps, there will be an adequate mechanism to track the social selling. Moreover, there are extraordinary social media marketing tools that offer great insights on the performance of social media campaign.
Going the mobile way
Gone are the days when optimizing the ads for mobile devices were just an option. As of today, it's a must. Usage of smartphones is increasing on a daily basis. There are varied transactions happening through mobile. On the other hand, people are more interested in spending time with their social circles, and this has made them stay active across all social platforms through mobile. There are immense opportunities for companies to tap the social audience. Hence, customizing the adverts to make it look attractive on mobile devices is extremely critical.
To know more about the social media advancements and its positive influence