Dubai, the land of opportunities has always been a frontrunner when it comes to embracing technology and innovation for collective transformation. Over the years, the attention to detail and proficiency in execution has enabled Dubai to evolve exponentially from a sandy desert to the City of Gold in all its essence. From the towering Burj Khalifa to the intricate Palm Islands, the land and its people have indeed made their mark in everything that stretches between the sky and the sand.
The market for online tour and travel reservations has an exponential growth rate. The internet provides travel junkies with cheap deals, vacation packages, unique finds that they don't know about, theme parks, cruises, amazing stays, and whatnot. Such kinds of research metrics and differentiated offerings have created tourism unicorns like Airbnb and Oyo.
Step back in time by a decade or two, to a scenario when doctors, healthcare professionals and hospitals did not find the need to lay special emphasis on ‘Branding’. Patients made healthcare decisions based on word-of-mouth, physician referrals and past experiences. Therefore, hospitals and healthcare professionals were not in the process of marketing themselves aggressively. The industry was reasonably stable, the patient flow was somewhat predictable, and the competition was rather low-key.
Artificial Intelligence (AI) has been the catchphrase for a while now. Its humongous popularity can be attributed to the rising influence of computers and its manifold applications in almost all industries and domains. In the simplest of terms, AI involves creating expert systems and building intelligence into machines that allows them to think. Utility value, daily applications, the ability to perform repetitive tasks and reduced errors are some of the many benefits of AI.
Let’s rewind time by a few years… Google+, back then, was one of the principal Social Media platforms that businesses would use in their Social Media Marketing mix, thanks to G+ posts being immediately indexed by Google, that purportedly influenced SEO rankings. Reality at present is not so supportive of Google+, the platform that is widely considered a failure for Google. Fading traffic and scanty activity on forums prove that there have been very few reasons to use it.
It’s quite hard to ignore what the digital medium has done to marketing, elevating its influence and effectiveness on consumers to a whole new level. Digital marketing has become a level-pegging and constantly evolving landscape where communication and engagement techniques make the biggest commercial improvements for businesses, worldwide. This evolving nature comes with a constant transformation of how digital serves the marketing goals of a business, directly proportional to the changing tastes, preferences and behavioral patterns of the audience who reside in the digital space. With a new year that’s fast approaching, here are the top 8 trends that will help you stay strong at your digital marketing quarters, in 2019.
No doubt, the rate at which marketing is shifting from traditional to digital is astonishingly alarming. This change is not limited to any particular industry as it cuts across every industry. The ever dynamic consumer behavior is controlling the way marketers are carrying out marketing services online and offline. The consumer pattern has changed the way marketing platforms are used in the promotion of products and services. Traditional marketing almost doesn’t work effectively again.
Chatbots (short for Chatterbots) is a computer program that is designed to stimulate a conversation with humans, especially over the internet. They represent real-times solutions to engage prospective customers in meaningful conversations. And here, meaningful conversation leads to long-lasting business relationships.