The space of higher education has seen tremendous change in the past few decades. With the increase in the number of higher education institutions, there is steep competition amongst universities to secure students. The competition is not just limited to other universities. Online MOOC certification courses which give the freedom to students to pursue their course of interest from the comfort of their homes at a much lesser tuition fee are fast gaining ground and adding to the competition.
It is undeniable. No industry can survive the competition if they are not in the digital space. Particularly for universities, where the target clients are students between the age groups of 16 and 24, and who anyways spend a significant amount of time being online, digital media marketing is of utmost importance.
Everyone and everything is online these days. The pressure is more so across businesses who have started to make their mark online. There is simply no other way to reach out to the millions of prospective customers unless you have your products and services online. Your reasons of hiring a digital marketing agency could be many. You might be a startup within limited knowledge of the online marketing space or a growing company in need of an extra pair of hands to help out reach your clients.
Wouldn't it be great to travel the world without spending a penny of your own and even get paid for it? Digital marketing has made it possible for vacationers to have their trips sponsored by organizations.
Although 'fake news' was brought to the forefront for the first time during the US presidential election campaign in 2016, its origin dates back to the Roman king Octavian who successfully created and ran a fake news campaign to malign and win over Marc Anthony during the Roman Republic decisive war. Since then, over the ages people have used fake news as a legitimized warfare technique, to secure presidential elections and even justify genocide.
Digital marketing has taken the idea of product marketing to a whole new level. But somehow most digital marketing agencies see it beneficial to project it as a complicated concept that product owners will not be able to comprehend easily. This misdirection works well for digital marketing agencies because that way they get to maintain their exclusiveness. However, as the owner of an organization, since at some point you will eventually have to dabble with digital marketing, it is good to know some of its trade secrets. It will help you make an informed decision when choosing your digital marketing partner and the platforms that you would eventually use to market your products and services.
No, hide and seek. Here, everything is transparent, tangible and happens in absolute 'real-time'. Unlike its old-school counterpart, with digital marketing, you get golden chances. Chances to rectify, tweak, change and recharge a marketing strategy that flaking. You can do so at any given time, and for however many times you want. Earlier, once an ad was out in the market, in the form of a massive billboard or minute-long audio-visual playoff, there was no way to change it. But, today, marketers have that unparalleled luxury. Thanks to the wonder of digital marketing.
First, it was the picturesque deserts and balmy beaches, then came the fascinating concrete jungles that housed some of the biggest fashion brands in the world, then from tallest man-made structures to today becoming the business epicentre of the world, mesmerising Dubai's journey to becoming a global force has always fascinated me. The city alongside its flourishing markets has always welcomed international bigwigs into their business circle with an unmatched panache.
Figuring out the exact budget for your digital marketing efforts involves precision. To put it precisely, it is a mix of art and science. Spending too low is as bad as spending too high. Spending too much has some dangerous consequences, as you would be forced to lower your budget in other marketing efforts thereby limiting the scope of marketing. Having highlighted all these, what would be the ideal digital marketing spend? It's impossible to decipher the most appropriate budget cost without taking into consideration the various objectives that a business intends to achieve through digital marketing.