Effective lead generation is one of the most critical needs within the industry of public relations and marketing. Customers are no longer willing to just buy a product from a random brand with no information about their background, charitable programs or their vested interests.
HubSpot is no new name in the world of Marketing. As a marketer, you’ve probably been exposed to HubSpot in various capacities, but have you assumed it to be a mere Customer Relationship Management (CRM) tool? The premise is rather contrary.