On the Google search engine, statistics show that almost 40,000 search queries are being searched every second. That comes up to 3.5 billion searches in one single day. If your business relies on online searches, then it is important that you turn up as the first few search results of the page. Data shows that the first page of Google gets 95% of the traffic while the rest of the 5% traffic for the rest of the pages. Hence the competition is no doubt fierce but having a good search performance will help you to stay ahead of the competition.
E-commerce is a big platform. With the growing online retail competition, managing an e-commerce business has become a tedious job.
The whole e-commerce business revolves around the amount of traffic that it receives.
There is no exception for anyone. If you are into e-commerce, regardless of your industry or vertical, you should be thinking about certain key points which can eliminate the common SEO mistakes on an e-commerce website.
Search engine optimization plays a vital role when it comes to promoting, advertising, reputation managing and maintaining business.
Search engine optimization techniques vary according to the business website structure and also the audience.
There are many well-known SEO company in Dubai who brings along a good reputation of offering consistent services to various clients.
What is local search engine optimization?
Local search engine optimization is a branch of SEO that focuses on optimizing a website and make it readily available in local search results.
Local SEO makes it very easy for every small or multi-location company to grow their business and attract more potential customers using local SEO strategies.
Unlike the conventional marketing strategies that involved using traditional methods to help create brand awareness, Inbound Marketing Strategy utilizes multiple forms of marketing such as social media marketing, events, content marketing,
SEO, blogs, etc to attract fresh business opportunities and create awareness about a brand.
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Let’s rewind time by a few years… Google+, back then, was one of the principal Social Media platforms that businesses would use in their Social Media Marketing mix, thanks to G+ posts being immediately indexed by Google, that purportedly influenced SEO rankings. Reality at present is not so supportive of Google+, the platform that is widely considered a failure for Google. Fading traffic and scanty activity on forums prove that there have been very few reasons to use it.
SEO is unpredictable! Before one can fully understand and implement a strategy that aligns with Google’s algorithm, the algorithm changes. The trajectory that SEO takes is seldom understood in entirety, which makes planning and strategizing a tough task. Nevertheless, it is this love-hate relationship between marketers and SEO that makes for an intellectually challenging battle.
December last year, we saw meta-description space displaying up to 260 characters, in some cases it even went up to 270+ characters. This is because Google went lenient on snippet space, thus offering greater on page optimization options. However, recently it changed its mind and reverted to its pre-December snippet length. Days of witnessing up to 4-5 lines of meta-description on a SERP result are gone. We are back to square one with a 2-3 line, 165 character meta-description days.