December last year, we saw meta-description space displaying up to 260 characters, in some cases it even went up to 270+ characters. This is because Google went lenient on snippet space, thus offering greater on page optimization options. However, recently it changed its mind and reverted to its pre-December snippet length. Days of witnessing up to 4-5 lines of meta-description on a SERP result are gone. We are back to square one with a 2-3 line, 165 character meta-description days.
Recently Google started sending an email introducing new data retention controls that allow users to manage how long their data is stored by Google Analytics. This data will be automatically deleted from Analytics’ servers after the prescribed time set by the user. By default, this is set to 26 weeks. The new data retention settings will soon take effect - on May 25, 2018.
After a series of testing and refining its new feature addition in the form of a ‘more results’ button, Google recently confirmed much anticipated more results button on its search results page. Does this mean that Search Engine Optimization will have less importance after this update goes live? only time will tell, but for sure pages ranking on 11th for their respective keyword query are going to be the happiest lot.
Google has finally announced on March 26th 2018, that it began the process of rolling out the Mobile-First Indexing update to sites. This roll out is an attempt to make webmasters give higher importance to develop or upgrade to mobile friendly platforms. Mobile First Indexing makes other parameters to take a back seat, since indexing of websites is of utmost importance than anything to rank higher on Google. Although this announcement was due for a very long time, it looks like there is a lot of confusion among webmasters and digital marketing professionals as to what exactly this update means to them.
Noticed a sudden dip in your online ranking over the weekend?
SEO was simple in the good old days. A website just needed some good quality keywords and it ranked number one in search engines. But it’s not that easy or simple these days. Now, search engines like Google takes hundreds of factors into account to determine the kind of pages that can rank high in search engine results (SERPs).
Google recently has partnered with one of the biggest open-source content management systems (CMS), WordPress. WordPress, with a market share of nearing 59% and an estimated 1/3 of the entire web content published through their platform, is a definite leader in content management.
Your website may appear on various search engine results but staying on top with high rankings is a different ball game altogether. A popular website with a high search engine ranking is like balancing a log on water. One wrong move, you will fall in and drown. As far as staying on top of search engine results is concerned, there are no guarantees.
Wouldn't it be interesting if businesses could determine how Google's algorithm takes into account the latest design trends to evaluate the quality of a website's page? There are important facts to consider to assess which pages pass the grade and which don't, the page loading times, search behavior and quality of content present. Businesses are eradicating low quality pages from their website and have seen a huge improvement in Google search rankings. The challenge is in figuring out which pages are low quality and what Google considers as good content for a website.