Why Is SMS Preferred Over Push Notifications?

Sep 16, 2016 11:13:24 AM / by Belmond Victor posted in SMS Marketing


Prod any modern day mobile user. You will be surprised to hear their confession expressing displeasure for both SMS and push notification. Why so? It is because of the increased frequency with which brands trigger its promotional message to their phones. However, SMSes are loved by many users. Frankly speaking, there is no major difference observed between SMS and Push Notifications. Indeed, a single point of contrast lies in the manner in which both these options function.

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