With the world shifting towards digital platforms, all spheres of life such as shopping, branding, image promotion as well as entertainment and education, are shifting towards a digital platform-based application.
Why Businesses Need Instagram Marketing in 2020
Dec 2, 2019 5:01:58 PM / by Mari Muthu posted in Social Media Marketing
How to Market your Restaurant on Social Media
Oct 11, 2019 5:40:46 PM / by Mari Muthu posted in Social Media Marketing
Any business cannot ignore social media in the present day. Restaurants and fine-dining are no exceptions. With the glam, glutton, and hep often associated with restaurants and dine-out spots, one can easily classify them as a social-media friendly business, and why not? There are more food bloggers than journos out there. You just need to look!
SOCIAL MEDIA - GETTING INTO THE MIND AND HEART OF CUSTOMERS
May 31, 2019 5:45:51 PM / by Mari Muthu posted in Social Media Marketing
Gone are the days when core industries and businesses took to minimal or no marketing. With the onset of newer social media trends quarter-on-quarter, organizations are doing all they can to better engage with their customers, both existing and prospective, on social media. Today, even those companies in industries like automotive, financial or medical devices are using social media to build meaningful relationships with stakeholders.
Benchmarking – A Must in Social Media Management
May 8, 2019 11:35:57 AM / by Krithika Ramani posted in Social Media Marketing
Marketing is a complex art. Just when you think you’re on the right track, your competition does something phenomenally better, or the marketing channel and metrics take a dramatic turn. Now, it’s quite a challenge to predict how marketing channels, especially social media platforms evolve, but comparing yourself with your competitors is crucial when setting up any kind of strategy, more so, a social media strategy.
How to use WeChat to market real estate to the Chinese
Mar 31, 2019 10:54:05 AM / by Belmond Victor posted in Social Media Marketing
Real Estate is an extremely promising and lucrative market in China. Many companies try to enter this market but fail, owing to the lack of understanding of this how this complex market works. China is a very specific market that requires a special outlook. Read more about how to market to a Chinese audience in our previous blog.
Reaching Gen Z through TikTok
Feb 7, 2019 8:58:32 AM / by Krithika Ramani posted in Social Media Marketing
Say Hello to TikTok, a new age user-generated content platform that, like its predecessors - Instagram, Facebook and Twitter, is at the cusp of becoming a household name. Wondering why you haven’t heard of it? Probably because TikTok’s user base is really young. Pick an active TikTok user, and you’ll find that they are most likely between 13 to 24 years of age, belonging to the demographic cohort known as Generation Z or Gen Z. Millennials come a close second.
Effective ways to use Instagram stories to engage audience
Jan 17, 2019 10:05:34 AM / by Krithika Ramani posted in Social Media Marketing
It wouldn’t be wrong to assume that Instagram is the fastest growing Social Media network today! The Stories feature on Instagram boasts of over 400 million daily active users, making it the best digital place to be for brands looking at social engagement as an important attribute.
Predictions for Social Media Marketing in 2019
Dec 24, 2018 10:42:05 AM / by Krithika Ramani posted in Social Media Marketing
Today, Social Media is undoubtedly the most coveted marketing destination. Lower investments, quick and easy access to customers as well as immense potential to scale make it one of the most sought-after marketing channels for brands across the globe. However, its ever-changing nature requires constant monitoring. As a result, brands and businesses need to suitably tweak their social media strategies in accordance with existing trends.
Wisoft Solutions gets shortlisted in MENA Search Awards 2018
Jul 24, 2018 7:37:54 PM / by Saji Nair posted in Social Media Marketing
How real estate agents can dominate with social media and increase sales?
Jul 3, 2018 4:18:28 PM / by Mubarak Basha posted in Social Media Marketing
Social media dominates technology today and it has become a part of everyday life. People are genuinely interested in what others are up to and are engaged with what’s going on in the world with an ever-increasing news spread. Social media has become a prime source of information for people to stay updated with changing times and trends.