SEO is a vast area, primarily used to optimize websites and make it visible on search engines. There are two types of SEO - on page and off page.
The on-page SEO is related to the websites. It includes content optimization though effective website content writing and smart keyword insertion. Interlinking of website pages and site map creation for easier indexing of websites by Google bot is also a part of on-page SEO.
Off-page SEO is more about creating backlinks on various relevant external sites that direct customers to your side. It includes processes like blog and forum commenting with your website’s digital footprint, guest posting, directory submissions and social bookmarking.
Also, off page SEO can be black, white or grey hat depending on what the search engine accepts. Let’s learn a little more about these three types of SEO techniques.
One of the most popular SEO technique, white hat SEO utilizes different methods and techniques that improve website search engine rankings. It is a slow and a steady process of increasing your website ranking. High quality content combined with optimized website HTML and link acquisition campaigns are some of the ways in which white hat SEO works.
Black hat SEO is a technique which exploits the various loopholes in the search engine algorithms to get higher rankings for websites. It does not necessarily adhere to all the rules and guidelines of search engines and may include techniques like keyword stuffing, hidden texts and links, link spam, cloaking, etc. Unlike white hat, this technique does lead to a short surge of website ranking but is not always recommended.
Just as the name suggests, the grey hat SEO falls somewhere between the white and the black hat SEO techniques. Depending on the need and the urgency to rank the website, grey hat uses a combination of both the techniques.
If you are starting off on your website, then here are a few suggestions to follow:
- Check your website’s current ranking
- Decide on the number of keywords that best describe your products and services
- On the landing pages content of your websites, insert these keywords
- Write blogs on relevant topics and post them on your website on a regular basic
- Look for topics on forums and other blogs that are related to the products and services you sell, and leave suggestions and information. Be sure to mention your company name somewhere in your answers.
To begin with, these steps are all you need to do to increase your website’s ranking. However, if your company is growing, you will need more advanced techniques. If you are looking for an SEO agency in Dubai,